As of March 31, 2006 there were 80,655,992 websites online, more than double the number found on March 2003. How can your business stand out in this ever-expanding sea? Here are four ways to keep you on top and how they will benefit your company:
- PERSONALIZE - Put a face on your company. Put your photo on your website and provide a phone number people can call to reach a real human instead of a voice answering system.BENEFIT: Instant trust.
- REFRESH - Redesign your website to bring it up to date and make it easier for your visitors to use. Pay attention to what they like and what they don’t like. Interview your visitors, form a focus group and give them what they want.BENEFIT: Increased user experience.
- PROVIDE - give your visitors with useful content. Give them a reason to return to your website (often) and give them a reason to tell others about you.BENEFIT: Encourage repeat visitors.
- INTERACT - talk with your visitors. Converse with your visitors through a newsletter, blog, bulletin board (forum) or chat room.
BENEFIT: Encourage discussion.
What is the common denominator of the above ideas?
Giving your visitors what they want.
There’s no better way to gain the trust and confidence of your visitors than to put yourself out there and make your website an individualized and accurate reflection of you. Call us today to find out more about how you can get your visitors to talk so you can start making the changes they’ll respond to. (314) 225-5881